Son Of Sun Tzu blog

Son Of Sun Tzu blog

They keep saying my audience will find me…

Just quick notes off originally Rina’s mention of being a Cassandra, and conversation with others:


  • Ant Sharman
  • Mark Mateski
  • Mark Mower
  • Rina Atienza


  • Find the customers that get it, don’t try to persuade those that don’t, aim for a critical mass and then the others will follow.
  • Find others as exasperated as you, but they’re for reassurance, not customers.
  • Convert one team at a time, they’ll bring along other teams within their organisation.