Don't buy The Dip
( My reviews are aimed at helping you decide whether you should read something, rather than assuming your meaning of “good” or “bad” is anything like mine. ) The Internet, and more traditional bookshelves, are full of advice on when to start something, how to start something, and how to beat procrastination or self-limiting beliefs or imposter syndrome or whatever the author thinks is stopping you from reaching your full potential. But there’s much less content on when you should quit, on why you should consider not spending time on a project at the expense of other projects, and how to sensibly work through those decisions. With that opportunity cost being one of the few concepts I’ve kept from my O’level economics, I was particularly interested in Seth Godin’s The Dip - with its subtitle of “The extraordinary benefits of knowing when to quit ( and when to stick ).” ...