Smooshification
If you mix all the vibrant paints together, everything becomes the same brown. As with Cory Doctorow’s enshittification it’s useful to attach specific names to specific aspects of what’s probably late stage capitalism. It just helps identify that aspect, and its characteristics. So what is smooshification? Smooshification is the drive for anything to have the features of everything in its “class”. Now “class” is a vague concept here, so without going into a discussion around taxonomies I’m unqualified to have, I’m using “class” in a vague way. To use the definition from wherever Microsoft Bing gets its definitions from: “a set or category of things having some property or attribute in common and differentiated from others by kind, type, or quality”. ...