Just quick notes off originally Rina’s mention of being a Cassandra, and conversation with others:

Who:

• Ant Sharman
• Mark Mateski
• Mark Mower
• Rina Atienza

What:

• Find the customers that get it, don’t try to persuade those that don’t, aim for a critical mass and then the others will follow.
• Find others as exasperated as you, but they’re for reassurance, not customers.
• Convert one team at a time, they’ll bring along other teams within their organisation.